Top 20 Amazon Statistics Every Seller Should Know In 2025
Amazon started out as an online bookstore, but it has since developed into one of the biggest internet and e-commerce corporations in the world. Brands, sellers and marketers need to know about Amazon's size, trends and how its ecosystem works. This post has more than 97 verifiable Amazon figures from 2023 to 2025, and we explain what they represent for your business.
When selling on Amazon, it's essential to be aware of certain Amazon data. As the ancient adage goes, "information is power!" Prepare to feel more powerful as we present you the most important Amazon statistics and sales data. Once you understand them, you may apply them to your business decisions. To be successful, you need to know a lot about the market you want to do well in. So, we've put together 20 important statistics about Amazon sellers that can help you make more money.
1. Amazon's US E-Commerce Market Share Was Reported As 37.8%
If you look at the numbers for Amazon, you'll see that the site has around 12 million items in all of its categories and services. When you count all the things that Marketplace merchants sell, that number goes up to roughly 350 million. This is one of the most important Amazon statistics since it shows that there is a lot of competition. But that also means a lot of sales and visibility.
According to Statista, Amazon represented 37.6% of all online shopping spending in the US in 2023. Also, that number is projected to go up by another 11.7% by the end of 2024. However, the official numbers won't come out until well into 2025.
2. Amazon Reports Consistent Net Revenue Increases
Amazon's net revenue went up by more than $40 billion from 2022 to 2023, going from $513.98 billion to $554.02 billion. These numbers on Amazon sales make it apparent that the site is still the best place to buy things online.
3. How Does the US Marketplace Continue to Lead in Performance?
It's not surprise that Amazon began its operations in the United States, where Jeff Bezos founded the company. Since then, Amazon has expanded globally to include 21 markets.
Amazon's numbers show that Canada, the UK, Mexico, and Germany are the next highest-earning Amazon marketplaces after the U.S. France is also a close second.
4. What drives Prime members to spend more?
Amazon Prime has approximately 200 million subscribers worldwide (more than non-Prime buyers), and they spend an average of $1,000 each year. This could be an additional incentive to fulfill orders with Amazon or, at the very least, make your products Prime-eligible.
People who don't have a Prime membership tend to spend a little less easily than people who do have a Prime membership. About 75% of Amazon shoppers who aren't Prime spend $100 to $500 a year there.
5. Why do nearly 1 in 3 Americans choose Prime membership?
According to Amazon statistics, there are over 148 million Americans who have a Prime membership. They account for more than two-thirds of Amazon's overall US audience. These Amazon sales data insights show how important Prime-eligible products are to success on the platform.
6. What factors contribute to third-party sellers dominating Amazon's marketplace?
There are approximately 2 million small- and medium-sized third-party businesses worldwide that sell on Amazon. According to Amazon's 2023 figures, almost 70% of these vendors are independent third-party (3P) sellers who use the Amazon Seller Central platform.
7. Millennials Represent a Large Segment of The Population
There are some things millennials get a bad rap for, but not when it comes to using Amazon. They are twice as likely as Baby Boomers to use Amazon as a shopping site. This pattern in Amazon's sales data shows that reaching out to younger customers is becoming increasingly important.
8. How Amazon Is Disrupting Classic Brick-and-Mortar Markets
The home improvement industry has seen one of the biggest changes in shopping habits. In the past, people visited local hardware stores and asked staff for help choosing products. Now, Amazon’s 1.1 million home improvement items show that more shoppers are moving online. Amazon sales data highlights this major shift toward online shopping.
9. Most Shoppers Compare Prices on Amazon Before Buying
Amazon is almost always the first place people go to check prices, and Amazon's own data shows that 9 out of 10 shoppers go to the site to find the greatest offers. People do it when they want the best deal on price, customer service, and shipping speed.
10. Black Friday and Cyber Monday are Profitable but Not the Most Profitable Shopping Days
If you want a huge increase in sales, Prime Day is the most important day on your calendar. That day has the most sign-ups for Prime memberships & 18.6% of those who sign up actually buy something. They also spend the most money, making it the best day for sales. Over both Black Friday and Cyber Monday. According to Amazon sales statistics, Prime Day sales in 2023 totalled about $12 billion worldwide. This made it the most successful day of shopping ever for Amazon.
11. FBA Remains The #1 Fulfillment Option for Amazon Merchants
Many people agree that using Amazon's fulfillment techniques, such as Fulfillment by Amazon (FBA), can help you reach your sales objectives faster and make it more likely that you'll win the Buy Box. The Amazon seller statistics support this. Sellers trust Amazon's internal procedures because Amazon does. About 86% of sellers on Amazon choose Fulfillment by Amazon (FBA) as their preferred selling option.
Several sellers now use advanced AI sales forecasting technologies to better predict demand, avoid running out of stock, and make smarter pricing decisions based on current trends.
12. Alexa Is Not Yet an Instant Purchasing Tool
Although half a billion Amazon Echos have been sold since their launch in 2015, they are not yet extensively used for purchases. Users ask Alexa questions and check order statuses, but just approximately 2% utilize it to make new purchases. It demonstrates that users still place a high importance on seeing and reading about things before making a purchase.
13. Alexa Is Still Capable of Handling Many Tasks
Alexa has learnt over 30,000 skills in the last few years and can handle over 4,000 home devices. She's also increasing her English language abilities at an incredible rate each year, with a 25% increase in only the last year.
14. Understanding Amazon Sales Per Second Per Minute & Per Hour
It highlights how enormous and rapidly expanding Amazon's company is. According to the most recent revenue data for 2024 and 2025, Amazon makes well over $1 trillion in sales annually. When looking at global net sales across all segments, including online retail, third-party seller services, subscriptions and AWS cloud services, it breaks down into an amazing sales rhythm of about $20,230 every second, about $1.21 million every minute and more than $72 million every hour. These figures highlight Amazon's dominance in e-commerce and digital services globally by demonstrating not only its size but also the steady stream of transactions and income that take place around the clock.
15. What Happens When a Website Goes Down Even for a Minute
In August 2013, Amazon experienced a 40-minute outage. Additionally, they lost about $5 million in sales during that brief period. According to Amazon sales data, the company made $15.7 billion in revenue during the last quarter. This means that every minute of downtime costs $120,000 on average.
16. Reason Most Sellers Do Not Rely on Just One Platform
Approximately 80% of Amazon sellers use extra channels to broaden their reach, according to Amazon sales data indicating increased competition and the emergence of private-label companies. Diversification allows sellers to earn a consistent revenue while reducing their dependency on a single marketplace, ensuring they don't put all of their eggs in one Amazon basket.
17. Why the Number of Global Digital Buyers Keeps Growing
According to Statista and Amazon, more than 2.14 billion individuals will buy products and services online in 2021, up from 1.66 billion in 2016. The growth seen in these Amazon sales statistics illustrates the growing opportunity for e-commerce platforms such as Amazon to acquire a larger share of the global market.
18. What Drives Thousands of New Sellers to Amazon Daily
Reports from around 2021-2022 suggested that close to 4,000 new sellers joined Amazon daily. However, more recent data from 2024-2025 indicates that the number of active sellers has stabilized around 1.9 million. The number of new sellers joining Amazon daily has decreased, indicating a shift from rapid growth to market consolidation and increased difficulty for new entrants. However, the number of sellers who make one million dollars or more is increasing.
19. The Scale of Success as Three Hundred Fifty Thousand Sellers Reached Six-Figure Revenue in 2021
Amazon reported 350,000 global sellers earning more than $100,000 per year in 2021, up 55% from 225,000 in 2019. Meanwhile, more recent Amazon seller statistics show that 47% of small and medium-sized sellers have reached this milestone in their lifetime sales, demonstrating the platform's continuous prospects for lucrative expansion.
20. What Is Driving Growth in Profit Margins for Amazon Sellers
Jungle Scout says that in 2023, 57% of Amazon sellers made more than 10% profit, while 28% made more than 20%. More than a third (35%) of Amazon sellers make more than 20% profit, and almost three-quarters (73%) make more than 10%. The average profit margin for small enterprises in the U.S. is 7% to 10%, so this is a lot higher.
In 2022, Amazon vendor statistics indicated a significant increase in sellers' profits. Eighty-nine percent of vendors realized a profit, an increase from eighty-five percent in 2021. Despite inflationary pressures and diminished consumer spending, 37% of vendors reported increased profitability in 2023.
Final Thoughts
While these Amazon seller statistics are really helpful, they are only the beginning of the learning process. To maintain a competitive edge on Amazon, it is necessary to be familiar with the most important Amazon statistics and to make use of various tools.
Through this method, you will be able to make judgments based on the data, which, in turn, will allow you to maintain control over your product pricing and compete with other sellers. A failure of the critical procedure is possible in the absence of Amazon statistics. However, speed is another vital factor in this situation.